A major element in content marketing can be an appropriate, branded book.
David has worked with a number of great brands, developing some high-profile books.
In 2012, Maldon Salt celebrated its 130th anniversary and created a cookbook full of favourite dishes from top chefs. Desert Island Dishes features the recipes that more than 60 leading chefs – including Albert Roux, Rick Stein, Jason Atherton, and Gary Rhodes – said they couldn’t live without.
David also led a team that developed a key publication for leading spa resorts, Champneys. Working closely with nutritionists, chefs and other specialists this lavishly designed and illustrated book captured their expertise for a wider audience.
Available from Champneys shops and spas it was also distributed in supermarkets, chain and independent booksellers and online.